For generations, cleansing has held a spiritual significance – a means to connect deeper with one’s ancestors. That’s why ARA has developed a unique soap for South Africans, by South Africans. The ARA Luxury Family Bar and Gentle Baby Bar are proudly South African and are the first local and traditional medicine soap bars. It is a soap that encompasses long-standing traditions and upholds the importance of culture and heritage. Cherish bath time and enter a state of healing and cleansing with the new ARA soaps for the entire family.

With this Luxury Family Bar and Gentle Baby Bar your family is in safe hands thanks to the healing and cleansing benefits of ARA’s sacred formula which is gentle on the skin. Widely used across South Africa as traditional medicine and as an offering to the ancestors, it is said that Imphepho, also referred to as African sage was the first plant that guided traditional healers to more herbs and plants still used today in traditional medicine and to help cleanse the body and soul.

ARA soap bars have been specially formulated for the needs and care of South African skin. Each soap bar is enriched with high-quality Imphepho oil known for its anti-bacterial and anti-inflammatory properties, making it the ideal soap for those with dry, sensitive, and eczema prone skin. Added glycerine ensures a deeply moisturising effect that’s suitable for both the skin and face and can be used daily to gently cleanse the skin. The ARA Luxury Family Bar has been clinically tested and the Gentle Baby Bar has been dermatologically approved.

The ARA bar soap range is not just a cleansing soap but a luxurious addition to your bathroom that nourishes, protects, and heals both body and soul whilst keeping your family and generations to come connected to their roots.

The 100g Luxury Family Bar retails for an affordable R16.99 and the 75g Gentle Baby Bar retails for R13.99.