Go for your moment to shine!
The communication is colorful and engages the young generation to go for their individual moments to shine: to show who they are and what they like, simply to express themselves.
The invitation to go for it... will perfectly link to the product shine last & go.
With the hashtag: #shinelastgo we have the possibility to spread the word through all social media channels and ask the girls to GO FOR ... their individual moments to shine!
We will have an active social media campaign during the update launch across all our social media channels Instagram, Snapchat & YouTube.